Expect The Extraordinary

equaTEK Interactive is the brainchild of its founding partners, David Madison and Ed Hanchett, and the company draws its personality, energy and integrity from them. Prior to forming equaTEK, Dave and Ed worked together for a software development company in the roles of Chief Technology Officer and VP/CFO, respectively. In this environment, they recognized a synergy and a unique combination of abilities that together, made them a powerful leadership team. Their history of success, proven out in their individual careers, enhances the value they bring to each equaTEK client as a corporate team.

Alchemy is an ancient philosophical tradition in which practitioners envision turning ordinary elements into gold. Our team embraces this philosophy. We approach our work with knowledge, experience, and intelligence and strive to create extraordinary results for every client.

Our Leadership Team

David Madison, Rochester, NY

David Madison

President and Chief Technology Alchemist

 

Ed Hanchett, Rochester, NY

Ed Hanchett

Executive Vice President and Chief Financial Alchemist

 

Shawn Annis, Rochester, NY

Shawn Annis

Website Development Team Member

 

Sue Mayo-Smith, Relationship Manager

Sue Mayo-Smith

Relationship Manager
 

 

More about our Chief Alchemists

The past twenty + years in the industry have given David a breadth and depth of experience in the software industry that ranges from embedded systems to comprehensive business solutions for the web.  Dave started his career in the defense industry working on leading edge, military systems that ingrained in Dave the need for process in developing any software system. From there he transitioned into the business sector developing client/server applications and real time systems.  As a certified database administrator, he has developed high-end database applications and an expertise in database tuning.  In the mid 1990's, Dave saw a growing trend and started focusing on the development of web-based e-commerce applications.  This diversity and depth of experience forms the core of the technical solutions provided by equaTEK.

After graduating from St. Bonaventure University, Ed's career path has included financial management positions in the fields of health care, manufacturing, insurance, distribution and technological services.  Ed's entrepreneurial spirit led him into his own business venture in the mid 1990's from which much knowledge and experience is applied to both equaTEK and our clients.  Ed's team leadership style, coupled with his breadth of management experience, has proven to be a powerful combination in his professional accomplishments.  It is this same expansive experience that Ed brings to each project as he explores the objectives of our clients through a management lens.