An Ancient Concept
Alchemy is a term that you may not
be familiar with - you might not have even heard it used before. It's an
old term which, by Webster's definition, is simply the precursor to
modern day chemistry. In those days long ago, Alchemists were busy
attempting to turn ordinary metals into gold or to find success in
creating the "elixir" of life. A more interesting perspective is offered
in that alchemy tends to reflect underlying philosophical
preconceptions.
Thinking
that is "Outside the box"
For the Alchemists to truly embrace
the hope of achieving their objectives, they needed to think outside any
preconceived boundaries imposed by cultural or intellectual norms. Such
open mindedness allowed them to explore and question everything they
encountered in the quest to bring their objectives to reality.
Ultimately, the accomplishments of the Alchemists were not the results
they anticipated for today we know that gold can not be manmade. Yet
even without the gold, the results of the Alchemists were of a greater
magnitude than they could have ever imagined!
Building the Foundation of equaTEK
In many ways, the Alchemists were explorers, daring to
stray beyond the limitations of their knowledge to discover the unknown.
As we began the quest of developing equaTEK and contemplated
the philosophical aspects of our identity, we quickly embraced the
conceptual elements that Alchemy embodies - believing that following
predefined thought patterns, or a stringent process - limits
possibilities. That's not to say a "que sera, sera" mentality exists but
certainly operating without the restriction of artificial walls,
unshackles the opportunity for success. So whether we're focused on
discerning the future of equaTEK or examining the depths of the
interactions of a client's operations - our focus is one in the same -
discover the obscure, observe the obvious and unleash the possibilities.