East Rochester Chamber of Commerce - their story with equaTEK

East Rochester Chamber is an organization in a small suburb of Rochester, NY. The town is growing economically with new businesses moving in every month. To go along with the new growth surge, East Rochester Chamber wanted a website that:

  • Has an updated look
  • Is easy for chamber members to use when they log in
  • Has opportunities for members to promote their businesses
  • Has a very user-friendly back-end for updating

The resulting website fulfilled all requirements and included:

  • SEO (Search Engine Optimization)
  • Google Analytics tracking
  • Linking to Facebook
  • Linking to LinkedIn
  • A scrolling display of members' logos on the homepage
  • A business directory that members can update on their own


East Rochester Chamber of Commerce had an older website that did not provide the professional and high quality appearance they desired. Additionally, ER Chamber has members joining throughout the year who want an Internet location where they can promote their business and have control over what is said about their business. Each member now has his own username, password, and business directory page.


TESTIMONIAL from Marty D’Ambrose, Town/Village Administrator & Pres of East Rochester Chamber of Commerce

"equaTEK Interactive moved into the Town/Village of East Rochester just over a year ago. They immediately joined the Chamber of Commerce, developed a new ER Chamber website, joined our Chamber Board, and are actively involved with our community. Their Internet expertise, willingness to go beyond expectations, business expertise, and professionalism is exceptional. The equaTEK team has gone above and beyond to support the East Rochester Community professionally and personally.  I have learned a great deal about developing, maintaining and growing a website and website audience. I would without hesitation and with great confidence refer equaTEK to anyone who needs support for their website or online marketing."


TESTIMONIAL from Mary Beth Lovejoy, VP and Communications Director of East Rochester Chamber of Commerce

"I have had the opportunity to work with equaTEK and their staff on many levels. As the Vice President and Communications Director for the East Rochester Chamber of Commerce, I had the opportunity to work with the equaTEK team to build and develop our Chamber Website. One of the things I like best about equaTEK’s approach is that the CMS (Content Management System) they build on is user-friendly enough for me to modify and/or add information to our website. If there is something that I am not capable of doing, their team is always there to assist.

equaTEK has a philosophy of helping people to learn and understand the implications and necessity of being recognized online. Their University Classes offer the opportunity to learn about various ways the digital community works, changes, and impacts your online presence. I have personally attended all but one of the classes that have been offered to date. I have taken at least one thing from each of those classes and applied it to my business presence and/or our Chamber of Commerce business presence. I would, and have, recommended equaTEK to any entity looking to up their game in the digital world."