Scholar’s Choice - their story with equaTEK

Scholar’s Choice is a Rochester, NY company whose primary business is to represent publishers by traveling to scholarly conferences and events, exhibiting the publishers’ books and taking orders for those books.

Scholar’s Choice needed a website that:

  • Had an easy way to edit website content
  • Was mobile friendly
  • Could display an extensive and changing schedule
  • Could provide reservation forms and maps for each event
  • Could track data

The resulting website fulfilled all requirements and included:

  • SEO (Search Engine Optimization)
  • Google Analytics tracking
  • Website organization that matched the needs of the business and customers
  • Linking to Amazon.com store
  • Linking to AbeBooks.com store

Scholar’s Choice originally had a website to promote the business, but the site did not have the professional and high quality look and feel that paralleled the business.  Additionally, Scholar’s Choice attended 100 to 150 events a year and needed a website to not only promote those showings, but also a website that was easy to update.

Scholar’s Choice books are sold at shows and via Amazon.com and AbeBooks.com. Scholar’s Choice’s targeted audiences include book publishers and book buyers such as students, teachers, researchers, professors, and academic communities as a whole.  Scholar’s Choice sells new, slightly used, older, and out-of-print books.

TESTIMONIAL from Tom Prins, owner of Scholar’s Choice:

“The people at equaTEK Interactive took our ideas, dreams, and needs for a new website and crafted a beautiful site that exceeded expectations. They worked hard to know us and our business. The choices of colors, page design, internal organization, and page presentation clearly reflect who we are - the site has personality. From day one we’ve been proud to send potential customers to our site. EquaTEK provided the expert knowledge and creativity we needed to translate our wishes into a pleasing and functional site. Once online they’ve been most helpful in tweaking functions to better meet the needs of our clients. Overall a great experience.” (New website on Interport CRM from equaTEK)