Are You An Educated Consumer of Internet Solutions?

Posted on 3/27/2017 by Sue Mayo Smith in internet marketing equaTEK University

Years ago, a regional clothing retailer’s tag line was “…an educated consumer is our best customer”.

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Don't Let Your Video Weigh Down Your Website

Posted on 2/21/2017 by Sue Mayo Smith

Online video is great to have on your business website to get your point across. Those same videos may be large digital files that take up extra space on the server and slow down your page load time. But don't let your file-size fears stop you from adding video to your business website.

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STOP Auto-Play Videos from Ruining Your Website Traffic

Posted on 2/14/2017 by Sue Mayo Smith

As I was perusing other digital marketing firms' websites, I was shocked to find one that had an auto-play video on the homepage. (One of those talking heads that reads a script about the company.) I was shocked because there is tons of research out there, including my own from my clients' websites, that auto-play video on the homepage not only increases the likelihood of a viewer leaving your website, but also annoys those viewers to no end!

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More Affordable Video Marketing - Part 6: Expert Editing

Posted on 2/13/2017 by Shawn Annis

If you’ve followed the previous tips and have video editing experience, you are ready to produce your video message. You’ve certainly completed the hardest part if you have identified your audience, defined your message, and gathered your content.

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More Affordable Video Marketing - Part 5: Compelling Visuals

Posted on 2/9/2017 by Maureen Mattia

We're up to tip #5 that you can use right now to help you create dynamic and affordable video messages for your business website. Use Compelling Visuals. Visual content is the fun stuff! It has never been easier to shoot video and photos than with currently available smartphones.

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More Affordable Video Marketing - Part 4: The Crucial Call-to-Action

Posted on 2/8/2017 by Maureen Mattia in video marketing

An effective call-to-action (CTA) is one of the most important components of your video.

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More Affordable Video Marketing - Part 3: What is your message?

Posted on 2/6/2017 by Maureen Mattia in video marketing

We continue our series today with tips to help you break down the steps to create effective and affordable video messages. What is your message? Do you have 1 main message for your video? Is it specific?

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More Affordable Video Marketing - Part 2: Target Your Audience

Posted on 2/1/2017 by Maureen Mattia in digital marketing video marketing

We continue our series to help you break down the steps to create effective and affordable video messages. In my first post, I asked you to Set An Objective. Now, let's go onto step 2:

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More Affordable Video Marketing - Part 1: Set an objective

Posted on 1/26/2017 by Maureen Mattia

Is it time to use video marketing for your online message? We’ll break down some easy steps to help you create effective video messages. STEP 1: Set an objective. If there is more than one, prioritize them.

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Short Videos Can be a Huge Help to Your Business

Posted on 1/24/2017 by Steve Bartolotta

Using short video can be an effective way to promote your business and create top of mind awareness. You may think that video is reserved strictly for those who have large budgets, however the video landscape is rapidly changing. Lower cost business-to-business oriented companies are making video more affordable every day, even with somewhat limited assets. In addition, it is important to note that video, or more specifically audio/video, has fifteen times the impact of a standard written presentation.*

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