Is Video Content a Main Ingredient in Your Marketing Mix?

Posted on 12/17/2014 by

Social Fresh recently reported that landing pages with videos on them enjoy an 86% increase in conversions. Additionally, posts with videos attract as much as three times as many inbound links as plain test posts according to NewsCred.

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104 Marketing Stats That May Cause You Indigestion.

Posted on 12/15/2014 by

I recently read 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015) on Business 2 Community and if you read through it and don’t rush to your web solutions provider and digital marketing team and look at your 2015 strategy, then you’re just plain nuts!

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Say Yes to the Dress! Why Wedding Planners are like Web Solutions Providers.

Posted on 12/10/2014 by

Picture this… you are the bride-to-be. This is your BIG day! Your dream-come true. (Enter the bridal march playing in your head…) You want it to be perfect, and memorable. You want your friends and family to say it was the best wedding they ever attended, the wedding to which all others are measured against. To do this you need a wedding planner. So you now have to embark on the process of finding that person who will plan and execute your wedding day with excellence.

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Content Marketing is on the Rise for Manufacturing Marketers

Posted on 12/9/2014 by in content marketing manufacturing digital marketing manufacturing content marketing

I recently read some research published by Content Marketing Institute, alongside MarketingProfs and Oracle, that presented findings about the current struggles manufacturing marketers face, and some of their plans and the trend shifts in this type of marketing. One of my personal observations over the past decade, is that manufacturing companies have not traditionally placed a lot of effort into developing content or a digital marketing strategy. This report, though reporting 2014 data, validates my thought, and further illustrates the need for manufacturing companies to jump on the content bandwagon if they intend to stay competitive in the ever evolving marketing landscape.

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My first week at equaTEK as the Director of Digital Marketing.

Posted on 12/8/2014 by

It’s official, I’ve been with equaTEK for a week now in the role of Director of Digital Marketing. I could not be more excited to join this organization.

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5 Keys to a Great Website

Posted on 12/5/2014 by

Having a great website is an important element to owning a business. Getting your business online is something you should be doing to reach new customers or keep current customers up-to-date on your products or services. So you might be sitting there asking yourself, “What makes a great website?” It probably depends on who you ask. Web design is subjective, as is anything creative when dealing with people… But we can all agree on the critical elements needed for a great web design:

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Is investing in your webs presence necessary?

Posted on 11/28/2014 by

I think the simple answer to that question is actually another question – do you want your business to grow? If growth is your objective, then the answer is an unwavering YES. Otherwise, your competitors are moving past you and you are effectively sliding into retirement.

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What Company is Your Ideal Sales Target?

Posted on 11/21/2014 by

What Company is Your Ideal Sales Target? You’ve got to find their core DNA.

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Why should your company be using social media?

Posted on 11/12/2014 by

To build trust. In order to develop a long lasting relationship with a client you must build confidence with your brand and company. From clothing designers to plumbers, the first step in gaining clients is to build this factor of trust. Social media is an easy and relatively affordable way to gain the confidence of potential and existing clients.

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Is Your Website Working for You?

Posted on 11/5/2014 by

When I meet someone, I often ask them the question ‘is your website working for you?’. The nearly immediate response is a simple, yet strong, yes! Given what I know to be true of the internet, I assume this confident yes should really be a no. But challenging that response would likely come across as arrogance or worse, sound like I’m accusing the person of lying.

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