equaTEK TV - Episode 4: Using Analytics to Improve Landing Page Calls-to-Action.

Posted on 1/23/2015 by in video marketing equaTEK TV Landing Page Optimization Google ANalytics

You can have the best SEO plan in the world, and drive all kinds of qualified traffic to your website, but if they can't figure out how to perform the right actions on your website, you are losing conversions left and right. This week's episode of equaTEK TV looks at how you can use Google Analytics to measure how people are interacting with your pages and improve your call-to-action.

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5 Reasons to Use a Web Content Management System

Posted on 1/20/2015 by Sue Mayo Smith

Many people don't understand the difference between a web content management system (CMS) and a custom html website.  Using a web based CMS like Interport, allows you to edit your website in real time, create pages in a snap, schedule and expire content, add modules and functionality and do all of these things without having an in-depth knowledge of html or other programming languages.  The right CMS can optimize your work flow, freeing you up to focus on other tasks, like running your business. 

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equaTEK TV - Episode 3: Engaging with Digital Marketing Service Providers

Posted on 1/16/2015 by in equaTEK TV digital marketing

Often times companies engage with a digital marketing service provider or contractor without proper planning. In this episode of equaTEK TV, we talk about the importance of an assessment, or planning phase, of your digital marketing before you start making major changes. Hopefully you find some aha moments in this week's episode.

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David and Goliath: The battle between Vimeo and YouTube.

Posted on 1/13/2015 by in vimeo youtube video marketing vimeo versus youtube

The battle rages on... The video giant owned by Google versus the video site run by and for film makers. Both have their strengths and weaknesses. Which video hosting site is right for you? Here's a little info to help you make a decision.

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equaTEK TV - Episode 2: SEO Landing Pages

Posted on 1/9/2015 by

In this episode of equaTEK TV we review the important elements of a good SEO Landing Page and the need for ongoing measurement and optimization.

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5 Easy Ways to Create Compelling Images to Attract Readers.

Posted on 1/6/2015 by

It’s a fact that web content with compelling images will enjoy a much higher click through rate than the same content without any images. The click through rate is roughly 94% higher on content with images. Your images are the number one way to grab someone’s attention, especially if you are sharing content to social media sites like Facebook, LinkedIn, Pinterest and so on. The images will tell a story before your potential visitors make the decision to click through.

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equaTEK TV: Episode 1

Posted on 1/5/2015 by

Welcome to equaTEK TV! This new web TV show is geared towards business owners and marketers who are trying to determine the best path to online success. Throughout the year, this weekly show will highlight the latest trends in digital marketing, social media, seo, email marketing, sem, content marketing and many other hot digital topics!

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Happy New Year from all of us at equaTEK!

Posted on 12/31/2014 by

Happy New Year from all of us at equaTEK Interactive!

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5 Ways to Reduce Your Chaos Marketing in 2015

Posted on 12/30/2014 by

There is a lot of research these days pointing to what you should be doing in 2015 to successfully market your business. So much so, that often times, one does not have a clue where to start! Do I start with video? Do I start a blog? Should I redesign my website? Should I turn my brochure-ware website into an ecommerce storefront? Should I be on Twitter? Add your question here… I’m sure you have questions you want answered about what you should be doing in 2015.

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2 Truths About SEO People Don't Want To Hear.

Posted on 12/22/2014 by

Search Engine Optimization – or SEO – is a sought after service with the rise in social media and the value of marketing online. Companies will seek to hire or contract someone to “do SEO” on their website to increase visibility in the major search engines. The realization that you have admitted you need some help with search engine ranking is a great start – however, when I talk to people about what SEO really entails, often times they either don’t understand it, or don’t want to hear it.

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