2016 Digital Marketing Prediction: More Chaos

Posted on 4/7/2016 by in video marketing digital marketing social media chaos marketing

If you are staying on top of the latest trends in Digital Marketing for your business, and have yet to take the plunge, you may be overwhelmed with where to start. With the trends brings the chaos... more of it!

Digital content consumption volumes are blowing up!

Search Engine Journal and many other sources have published their top predictions for 2016 digital marketing trends and they include things like:

- Domination of mobile traffic over desktop (no surprise here!)
- Increase of video content consumption (continues to be a primary focus for marketers)
- Buy buttons are emerging on more social networks
- Wearable technology adoption increasing
- Podcasts and audio consumption gain popularity
- Social advertising continues to increase.

I recently gave my presentation again on Chaos Marketing and how to avoid it. As I reviewed the content, I found that the trends haven't really changed much, year over year, however digital content consumption volumes are blowing up!

What do I mean by that?  The trends remain the same, more video, more wearable integration, more personalized and direct messaging, more social commerce, more more more, and now now now!  People are eating it up! This infographic from Smart Insights shows what happens online in just 60 seconds:

What Happens Online in 60 Seconds - Smart Insights

Oh my goodness! If you weren't feeling the need to build a digital marketing plan before, I sure hope this gives you a sense of how much digital content people are consuming EVERY MINUTE. The need for businesses to be there is urgent and you need to compete with quality content!  When you consider 400 hours of video are uploaded every minute on YouTube and 3.3 Million posts are created on Facebook every minute and 205.6 million emails are sent every minute - how do you dive into that space?

Carefully and intentionally - you want to avoid chaos every step of the way!  To avoid chaos marketing you need to research your audience and plan to your digital content programming in a way that does not waste time.

Develop a 12 month plan that coordinates your new monthly content with your digital outreach and ongoing business goals. Maximize your efforts by tracking the responses you receive. Focus on the platforms that attract your audiences and get their attention. Adjust your website content to meet your customers' needs.

Does your website lead your customers to take action? Do you have a plan for your digital marketing?  For more help and infomriation contact Sue Smith at equaTEK.


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