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Is it The Scary Corner in the Basement for You? Google Analytics

Posted on 6/24/2015 by Sue Mayo Smith in Google ANalytics

Google Analytics is complex. Teaching the basics of Google Analytics to a newbie is a little overwhelming. And for the newbie – it’s like learning a foreign language…such as Martian-speak.

Why is Google Analytics so Scary?The Moz Blog recently posted “The Absolute Beginner's Guide to Google Analytics” by Kristi Hines, and it does a wonderful job of getting to the nuts and bolts of Google Analytics. Don’t lose the link to Kristi’s explanation. I am sure it represents a lot of work and obviously much understanding. I feel the need to write Kristi Hines a Thank You note.

The post covers:

Why Google Analytics?
How to Install
Setting-Up Goals & Site Search
Viewing Analytics
Standard Report Features
Types of Reports (Audience, Acquisition, Behavior)
Shortcuts and emails
Common Questions

In my professional opinion, business owners and managers need to keep an eye on Google Analytics – at least monthly.  They need to know what is going on year-over-year… Sept 2013 vs Sept 2014 or all of 2013 vs. 2014. Why? Because Google Analytics holds crucial reports that explain where your business has been and is going. The hope is that by understanding Google Analytics more thoroughly, businesses can avoid some of the negative ramifications of industry changes by catching them early. Additionally, the hope is that businesses can become aware of the positive actions surrounding their customers and business and make the most of them.

Thank you Kristi Hines! Click into Kristi's post “The Absolute Beginner's Guide to Google Analytics” by Kristi Hines

equaTEK Interactive's Director of Marketing, Wendy K Emerson, will be presenting a Canandaigua, NY Chamber University Class on Google Analytics. Join us for her class August 12, 2015 from 11:00 am - 1:00 pm at Quail Summit in Canandaigua, NY.


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