Using short video can be an effective way to promote your business and create top of mind awareness. You may think that video is reserved strictly for those who have large budgets, however the video landscape is rapidly changing. Lower cost business-to-business oriented companies are making video more affordable every day, even with somewhat limited assets. In addition, it is important to note that video, or more specifically audio/video, has fifteen times the impact of a standard written presentation.*
It is important to note that video, or more specifically audio/video, has fifteen times the impact of a standard written presentation.*
Here are a few important benefits as well as some tips and ways you can use video to promote your business:
Here are a few ideas on why you should be using video.
Shares and Reach:
By introducing a short video on social media, you can stretch your brand and increase business awareness. Oftentimes competitor’s content will be limited to static text or image media. A video has greater potential to catch the eye of your potential clients and stand out in cluttered social media feeds.
As opposed to a broadcast media campaign or a print ad run, which both have a fixed lifespan, online video will endure and can be shared on an ongoing basis.
Doorway of Opportunity:
Since most video content will have a link or a click-through option, engaging video content is another way to drive traffic to your site.
Below are ideas for why types of video you can be creating.
How-to videos are always great forms of content. Offering free advice on a specific topic is useful in building customer loyalty and positioning yourself as an expert in the field.
Letting people know what's happening at your business is always a great way to tell people that you are vibrant and growing, while increasing event participation.
New Product Roll-Out:
A great way to tell your customers about what's new and create excitement, interest, and desire.
Getting face-time with your customers and, more importantly, showing the faces behind the name can create a strong feeling of connection. Since all sales are based on rapport, letting people see inside and behind the scenes helps build this rapport.
Using What You Have:
Working with stills or motion graphics is a cost effective way of creating great content without the expense of a video shoot.
Working with one company who can accumulate assets for you is always a great way to start a campaign. If you don't have video footage yet, oftentimes you can create as you go. As an example, on one video you decide to invest in motion graphics or an animated version of your logo. The created asset goes into your "toolbox" and can be used for future productions. The same goes for video footage, still photography, music, voice over, etc. This can be a smart and cost-effective way to build up the various components needed for robust video production.
For questions and additional information, contact the author, Steve Bartolotta at Markethold Productions Inc. at 585-383-8510.
* From “The Psychology of Selling” by Brian Tracy.