I just had a great phone call from a client whose new website launched last week, but when he searches on Google, the site doesn't show up as a search result. The previous week, the site launched smoothly and then quickly showed up on computers when the URL was typed in. The new site included unique Meta Data on each page, included a Google Map and adequate content. On the phone, the company owner asked, "So why isn’t the new site showing up in a Google search when I put in my company name? It's been 6 days."
My client mentioned that when their company launched a different company site 10 years ago, it showed up on Google within a day. Hmmm… Times have changed. So why is it taking longer for new websites to show up in the search engines? You don’t need to look much further than the size of the Internet.
As of May 2016, DMR reported that Google had 60 trillion pages indexed in search results. 60 Trillion!! Now that is some serious competition for ranking. The site Internet Live Stats will show you a live stream of how many websites are online right now competing for Google attention. The numbers are too big to grasp.
So what are some things the average website owner can do to speed up the timing of their web pages (homepage and others) being found and indexed in Google? Make sure you are working on the following:
- · Adding original content (written, images, video, PDFs, audio files…) regularly to your website.
- Make sure that new content is industry specific, up-to-date, unique, and something your viewers will want to know about. Consider adding content about your products and services, about your company, and about your industry. All of that information is important.
- · Add Meta titles and Meta descriptions to each page that are unique, specific, and easy to read.
- The old way of adding Meta data was by listing keywords. This is no longer desired because it is not easy to read and is less informative than a sentence. Keep your Meta titles less than 55 characters to be safe. The point of Meta data is not only to help the search engines figure out what your pages are about, but it is for the people who use those search engines. Your Meta titles and Meta descriptions help us decide whether we want to click on your page within the search engine result page.
- · Share your website link on social channels, in a blog, or in a forum.
- Every link going into your new site can help, as long as it is not spam or automatically generated links.
- · Think about your viewers – or soon to be viewers.
- What would their “dream website” have within your industry? What questions do your customers ask regularly? What are the big concerns or the big topics in your industry right now? Make sure that information is on your site.
- · Get help from a professional digital marketer.
- It’s their job to help you rank in the search engines. Make sure they are completing unique and customized tasks for you. If they don’t ask for your input every month or if tasks are completed automatically – it is not worth the money you are paying. Internet marketing should be unique and individualized and customized.
Remember that you are competing with hundreds of thousands of pages on the World Wide Web. Go out and fight and work hard to rank.