Are you stumped on what to write or add to your website or blog? I hope this will get your creative juices flowing. But before you read this list of ideas, identify the AUDIENCE you want to write to. If you write to your customers, which ones? The more specific the better. Also choose a GOAL. Do you want to inform your current customers or entice potential customers or increase comments on your blog? Know your goals and how you will measure them before you start.
The transition of a website from “build” to “marketing” is always an interesting one. Very rarely does a new website get launched that is full of keyterm rich content, unique and interesting content, and most importantly… relevant content. That is not to say it does not happen with much pulling teeth and dragging them along kicking by our clients. What is does mean, is that once their site is officially in “digital marketing” mode, our job is to help our clients “see the light” about the importance of adding new content to their website... all the time.