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equaTEK TV - Episode 5: 5 Reasons you should consider a Content Management System for your website.

Posted on 1/30/2015 by in equaTEK TV Wendy K Emerson SocialPMChick Interport CMS CMS Website

There are five solid reasons you should consider moving your website to a content management system or CMS. Regain control of your website and turn it into an agile tool that can evolve and grow with your business. Don't get held up waiting for a developer to modify your website when your competitors are always one step ahead of you. Listen in as Wendy gives you the five reasons you should consider a CMS platform like Interport CMS.

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equaTEK TV - Episode 4: Using Analytics to Improve Landing Page Calls-to-Action.

Posted on 1/23/2015 by in video marketing equaTEK TV Landing Page Optimization Google ANalytics

You can have the best SEO plan in the world, and drive all kinds of qualified traffic to your website, but if they can't figure out how to perform the right actions on your website, you are losing conversions left and right. This week's episode of equaTEK TV looks at how you can use Google Analytics to measure how people are interacting with your pages and improve your call-to-action.

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equaTEK TV - Episode 3: Engaging with Digital Marketing Service Providers

Posted on 1/16/2015 by in equaTEK TV digital marketing

Often times companies engage with a digital marketing service provider or contractor without proper planning. In this episode of equaTEK TV, we talk about the importance of an assessment, or planning phase, of your digital marketing before you start making major changes. Hopefully you find some aha moments in this week's episode.

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