Are You An Educated Consumer of Internet Solutions?

Posted on 3/27/2017 by Equatek Interactive in internet marketing equaTEK University

Years ago, a regional clothing retailer’s tag line was “…an educated consumer is our best customer”.

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Don't Let Your Video Weigh Down Your Website

Posted on 2/21/2017 by Equatek Interactive in digital marketing internet marketing

Online video is great to have on your business website to get your point across. Those same videos may be large digital files that take up extra space on the server and slow down your page load time. But don't let your file-size fears stop you from adding video to your business website.

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STOP Auto-Play Videos from Ruining Your Website Traffic

Posted on 2/14/2017 by Equatek Interactive in digital marketing internet marketing

As I was perusing other digital marketing firms' websites, I was shocked to find one that had an auto-play video on the homepage. (One of those talking heads that reads a script about the company.) I was shocked because there is tons of research out there, including my own from my clients' websites, that auto-play video on the homepage not only increases the likelihood of a viewer leaving your website, but also annoys those viewers to no end!

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More Affordable Video Marketing - Part 6: Expert Editing

Posted on 2/13/2017 by Equatek Interactive in digital marketing internet marketing

If you’ve followed the previous tips and have video editing experience, you are ready to produce your video message. You’ve certainly completed the hardest part if you have identified your audience, defined your message, and gathered your content.

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Google Analytics: Geographic data about where your visitors are coming from

Posted on 8/24/2015 by in Google ANalytics seo internet marketing Web Analytics

Knowing where your website traffic is coming from geographically, can help you fine tune your marketing efforts, measure the success of targeted campaigns, and make informed decisions about online ad buying, like Google AdWords in your internet marketing efforts. If you are a global company, these insights can help you make global decisions about your website like translated content.

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Google Analytics: Filtering irrelevant traffic from your web analytic reports.

Posted on 8/13/2015 by in Google ANalytics internet marketing Web Analytics Traffic Filters Blocking Spam from Google Analytics

Having an accurate picture of your web visitors can help you make informed decisions. That starts with filtering out the noise, or any web traffic that can make your web analytics data distorted. In this article we talk about types of web traffic you want to filter out of your reports and why.

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How will digital marketing work for my business?

Posted on 6/15/2015 by Sue Mayo Smith in digital marketing content marketing seo search engine optimization internet marketing

Traditional marketing such as magazine ads, radio ads, flyers, and direct mail are still great marketing tools, but they no longer hold the power that they used to for many industries. Internet or digital marketing has become a powerful force for businesses with great ROI. Depending on your industry and specific business, it may be crucial to the continuation of your success. Digital marketing generates quicker results and is often less expensive than traditional marketing techniques.

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Website Field of Dreams: If You Build It They Will Come... FALSE!

Posted on 3/2/2015 by in digital marketing content marketing content strategy seo search engine optimization internet marketing

The transition of a website from “build” to “marketing” is always an interesting one. Very rarely does a new website get launched that is full of keyterm rich content, unique and interesting content, and most importantly… relevant content. That is not to say it does not happen with much pulling teeth and dragging them along kicking by our clients. What is does mean, is that once their site is officially in “digital marketing” mode, our job is to help our clients “see the light” about the importance of adding new content to their website... all the time.

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