Traditional marketing such as magazine ads, radio ads, flyers, and direct mail are still great marketing tools, but they no longer hold the power that they used to for many industries. Internet or digital marketing has become a powerful force for businesses with great ROI. Depending on your industry and specific business, it may be crucial to the continuation of your success. Digital marketing generates quicker results and is often less expensive than traditional marketing techniques.
Sometimes I need a reminder of the basics. Sometimes I need a reminder to slow down and look at what is in front of me. How about you?
Stop right now and take a look at a page on your website that you wish was more successful. Use this list to remind you what's important and make some changes right now.
The transition of a website from “build” to “marketing” is always an interesting one. Very rarely does a new website get launched that is full of keyterm rich content, unique and interesting content, and most importantly… relevant content. That is not to say it does not happen with much pulling teeth and dragging them along kicking by our clients. What is does mean, is that once their site is officially in “digital marketing” mode, our job is to help our clients “see the light” about the importance of adding new content to their website... all the time.