Adding Reviews & Testimonials to Your Website

Posted on 1/25/2016 by Sue Mayo Smith in content marketing seo Reviews & Testimonials

Having a company website is standard practice these days, but if you think about it, isn’t it all just words and images in cyberspace? Why should anyone call you or trust your company after looking at your website? Building trust on the Internet is not an easy job, but there are some simple ways to increase your trust-factor. One of my favorite methods is adding reviews and testimonials, which can increase traffic, increase customers reaching out to you, and increase sales.

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Google Analytics: Geographic data about where your visitors are coming from

Posted on 8/24/2015 by in Google ANalytics seo internet marketing Web Analytics

Knowing where your website traffic is coming from geographically, can help you fine tune your marketing efforts, measure the success of targeted campaigns, and make informed decisions about online ad buying, like Google AdWords in your internet marketing efforts. If you are a global company, these insights can help you make global decisions about your website like translated content.

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Google Analytics: New Versus Returning Visitors

Posted on 8/20/2015 by in Google ANalytics seo New Web Visitor Reports Web Analytics Keyword Referral Top Landing Pages Top Exit Pages Bounce Rate

Google Analytics can help you better understand your web visitors, and in this case, new visitors versus returning web visitors. It's great that you have web traffic that keeps coming back to your website however growing a new visitor base is critical to the growth of your online business. Keeping an eye on those analytics is important.

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How will digital marketing work for my business?

Posted on 6/15/2015 by Sue Mayo Smith in digital marketing content marketing seo search engine optimization internet marketing

Traditional marketing such as magazine ads, radio ads, flyers, and direct mail are still great marketing tools, but they no longer hold the power that they used to for many industries. Internet or digital marketing has become a powerful force for businesses with great ROI. Depending on your industry and specific business, it may be crucial to the continuation of your success. Digital marketing generates quicker results and is often less expensive than traditional marketing techniques.

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Evergreen Web Content: What's the best content and what makes it stick?

Posted on 6/8/2015 by Sue Mayo Smith in digital marketing seo evergreen web content online marketing

We know that fresh content needs to be added to our websites to keep them interesting and at least on Google’s radar and hopefully Google’s first page of search results. But what is the best content to help you get the job done?

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A Little Reminder - What Makes a Good Webpage?

Posted on 4/22/2015 by Sue Mayo Smith in seo search engine optimization What makes a good webpage web usability

Sometimes I need a reminder of the basics. Sometimes I need a reminder to slow down and look at what is in front of me. How about you? Stop right now and take a look at a page on your website that you wish was more successful. Use this list to remind you what's important and make some changes right now.

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Website Field of Dreams: If You Build It They Will Come... FALSE!

Posted on 3/2/2015 by in digital marketing content marketing content strategy seo search engine optimization internet marketing

The transition of a website from “build” to “marketing” is always an interesting one. Very rarely does a new website get launched that is full of keyterm rich content, unique and interesting content, and most importantly… relevant content. That is not to say it does not happen with much pulling teeth and dragging them along kicking by our clients. What is does mean, is that once their site is officially in “digital marketing” mode, our job is to help our clients “see the light” about the importance of adding new content to their website... all the time.

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