More Affordable Video Marketing - Part 4: The Crucial Call-to-Action

Posted on 2/8/2017 by Maureen Mattia in video marketing

An effective call-to-action (CTA) is one of the most important components of your video.

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More Affordable Video Marketing - Part 3: What is your message?

Posted on 2/6/2017 by Maureen Mattia in video marketing

We continue our series today with tips to help you break down the steps to create effective and affordable video messages. What is your message? Do you have 1 main message for your video? Is it specific?

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More Affordable Video Marketing - Part 2: Target Your Audience

Posted on 2/1/2017 by Maureen Mattia in digital marketing video marketing

We continue our series to help you break down the steps to create effective and affordable video messages. In my first post, I asked you to Set An Objective. Now, let's go onto step 2:

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Video Marketing Stats That Will Change The Way You Think

Posted on 11/14/2016 by in video marketing online marketing

Last year I read a statistic that 400 hours of video were uploaded to YouTube every single minute! This stat alone is mind-blowing when businesses have to consider adding video marketing into their online strategy. I have found that business owners want to be a part of this trend, but don't know where to start or how it should tie-in to their other efforts. Video is effective and can be inexpensive, but where do you start?

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2016 Digital Marketing Prediction: More Chaos

Posted on 4/7/2016 by in video marketing digital marketing social media chaos marketing

If you are staying on top of the latest trends in Digital Marketing for your business, and have yet to take the plunge, you may be overwhelmed with where to start. With the trends brings the chaos... more of it!

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equaTEK TV - Episode 4: Using Analytics to Improve Landing Page Calls-to-Action.

Posted on 1/23/2015 by in video marketing equaTEK TV Landing Page Optimization Google ANalytics

You can have the best SEO plan in the world, and drive all kinds of qualified traffic to your website, but if they can't figure out how to perform the right actions on your website, you are losing conversions left and right. This week's episode of equaTEK TV looks at how you can use Google Analytics to measure how people are interacting with your pages and improve your call-to-action.

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David and Goliath: The battle between Vimeo and YouTube.

Posted on 1/13/2015 by in vimeo youtube video marketing vimeo versus youtube

The battle rages on... The video giant owned by Google versus the video site run by and for film makers. Both have their strengths and weaknesses. Which video hosting site is right for you? Here's a little info to help you make a decision.

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