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Tip for your business: Understanding your WHY

Why do you provide the service or sell the products you do? Why should someone buy from you? But the ultimate why question is this: why are you in business? There can be lots of causes the got you into business – by it is the why that is so important.

It is (or should be) easy to tell people what you do. But try answering the question why do you do what you do. It isn’t easy for everyone!

So I challenge you today to explore your answer to why you do what you do and see what you come up with.

For equaTEK, our why has everything to do with making someone’s experience the best it can be. Whether it is creating an incredible website that helps them have a positive presence online or creating a custom solution that helps a client accomplish their objectives, or being a resource for guidance in the complicated world of technology, using our knowledge and experience to deliver the best experience we are able to our client is why we do what we do.

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Has Google forgotten you exist? Whose responsibility is that?

Has Google forgotten you exist? Whose responsibility is that? Read more

Getting your website included in organic search results requires focus and intent…it doesn’t just happen. While there are a lot of factors outside of your control, the foundational factors are right at your fingertips. You need to create quality content and you need to expand the content on your website so that Google sees you are investing in your website! In addition, if your website is not responsive, you are your own worst enemy!

You have the option to change this by making your website a priority. It doesn’t have to cost a fortune or demand every waking moment – but it does require your attention. 

We’ve shared some aspects of Google and options that can help you impact your web presence in the complete article which can be accessed here.
 

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